Legal
What we do with your details.
Plain English about what this website collects, why, who handles it for us and what you can ask us to do.
Who we are
Amplify ERP is owned and operated by Amplify Support Services Ltd, a company registered in England and Wales (company number 16849706). Our registered office is 3 Jupiter House, Mercury Rise, Altham Business Park, Accrington, BB5 5BY.
We are registered with the Information Commissioner's Office under number ZC250377. For anything in this notice, email hello@letsamplify.co.uk.
This notice covers this website. If your company uses Amplify ERP itself, the data you put into it is covered by your agreement with us, under which we act as your data processor.
What we collect on this website
When you send us an enquiry we collect what you type into the form: your name, company, work email address, phone number if you give one, what you make, roughly how many machines you run, what you use today, and your message. We also record which page of this website the form was sent from and, if you followed a link from one of our adverts or emails, which campaign that link belonged to. We do this from the link itself: nothing is stored in your browser to do it.
When you visit our hosting and network suppliers record technical information such as your IP address, browser and the pages requested. This is used to run and protect the site. We do not use advertising trackers.
To count visits we use Plausible, a privacy-focused analytics service. It tells us how many people visited, which pages they read and which website or campaign link brought them. It sets no cookies and stores nothing on your device. To tell one visitor from another within a single day it makes a one-way code from your IP address and browser type, using a key it replaces every day and then discards, so it cannot recognise you the next day or on any other website, and it never keeps your IP address. Our lawful basis is our legitimate interest in knowing whether the website is useful. You can object to being counted at any time, with the switch at the bottom of our cookie notice.
Why we use it, and our lawful basis
| What we do | Lawful basis |
|---|---|
| Reply to your enquiry, arrange a demo or discuss the beta partner programme | Legitimate interests, and steps taken at your request before entering a contract |
| Send you updates when you ask to be kept updated | Your consent, which you can withdraw at any time |
| Keep the website secure and stop automated abuse of the form | Legitimate interests |
We do not sell your data, and we do not use it for automated decisions about you.
Who handles it for us
| Supplier | What they do |
|---|---|
| Laravel Cloud | Hosts this website and its database, in London |
| Cloudflare | Protects the site at the network edge, and runs the Turnstile check that tells people from bots on the enquiry form |
| Resend | Delivers the emails the form sends: our notification and your confirmation |
| Plausible | Counts visits to this website without cookies, on servers in the European Union |
These suppliers are based in the United States. Transfers of personal data to them are protected by their certification under the UK Extension to the EU-US Data Privacy Framework, which the UK government recognises as providing adequate protection, and, where applicable, by UK-approved standard contractual clauses.
How long we keep it
We keep enquiries sent through this website for up to 24 months after you send them. They are then deleted automatically. If you become a customer, your details move into our customer records and are kept for as long as the relationship lasts and as the law requires afterwards.
Your rights
You can ask us for a copy of your data, to correct it, to delete it, to restrict or object to how we use it, or to send it to someone else. Email hello@letsamplify.co.uk and we will respond within one month.
If you are unhappy with how we have handled your data you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put it right first.
How to contact us
Amplify Support Services Ltd
3 Jupiter House, Mercury Rise, Altham Business Park, Accrington, BB5 5BY
Email: hello@letsamplify.co.uk
Changes
If this notice changes, the date at the top changes with it.